Blogging is a job that comes with its own
challenges. It always proves so challenging especially when you are a starter. Success
doesn’t come over night. We have many bloggers that have started blogging
business for many years ago but still face many challenges. Some of these
challenges may include making money through your blog, have few viewers or
subscribers, what to in “About me” page, over expectation and demotivation and
so on.
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All these challenges listed
above, might make some bloggers to quit if they couldn’t overcome these
challenges.
This article is written in order to let you know what the
most successful bloggers did and are still doing which make them to be a star
and a role model to other bloggers.
Want to know the secrets of the most successful bloggers?
How have they built the kind of Authority that has
people lining up to do business with them?
And … how can you do the same?
Do you want to know the truth?
It’s not complicated AND there’s nothing
secret about it.
Some of these SECRET actions are explained below. Please,
try to learn from it and put them into use, before you know it… people will
start to celebrate you too as a successful blogger.
1. Pay Attention
One of the greatest
problems of unsuccessful bloggers either new or old is that they don’t give
required attention to their blogging business. They take it as a part time job
which needs lesser attention.
As a matter of fact, you
need a continuous learning to be able to continue doing well as a blogger. You must keep on repeating what you have
learned in order to become a master blogger. You must be agile, adapt, over-deliver
and keep refining how you do it.
- Don’t ignore your potential clients. Study your audience and take feedback from your readers.
- Try to deliver the best services, products or advice.
- Stop focusing on meaningless metrics. Instead work to focus on the data that can actually help you get better.
Through data you can find
your ideal personal, find where they live online, and start to build content in-line
with their wants and needs.
Danny
Brown (one of famous America rapper and songwriter says –
Your potential customers are out there
sharing their preferences, buying signals and showing you (through data) what
impacts them to make the big decision. Work to get better at this.
If you have an email list
and a community of commenters, why not analyze and utilize what they have to
say? Take advantage of their smarts and constructive advice to improve your business.
2. Create a lasting connection with your audience
Amazing relationships don’t happen overnight. All good things take
time and the online world is no exception. It seems so obvious, right? But here
is what many anxious bloggers do: They go for that first. You get your audience
to like,
know
and trust
you by courting them over time and wait for it … helping them.
I
can think of no better examples than Mark Schaefer, Linda Ikeji, Jide Ogunsanya,
Uche Eze, Ovie, Loy Okieze and host of others .They are first class
bloggers, influencers, and social media stars.They consult with big brands.
Mark
Schaefer has trained,
speaks, and authors an over 150 bloggers. He even has his own Wikipedia page.
To say he’s busy is an understatement, but he clearly understands the
importance of creating lasting connections.
Many
other up-coming bloggers testified to it that, whenever called Mark Schaefer or
you emailed him, he always took time to offer advice. No. It’s more like
constructive guidance.
Part
of online marketing done right is knowing your audience.
3. A firm foundation is a must
Foundational
content is NOT you bragging about your accomplishments. No, it’s the expertise
and depth of what you’ve done over time infused in your content. It turns the
gears, builds the brand, and educates your audience. It’s the bedrock
everything else is built upon. And it’s why people return.
James
Chartrand is wickedly creative and
relentless when it comes to saturating the pages of her site with valuable
contents. She does this so well. It’s an art form she has mastered overtime. Watching James operate might be the best place to start.
She also loves her clients
(fans). She’s really good at what she does, but she also delivers value-packed,
engaging and consistent content. You may ask yourself this question-
Is your
expertise fused into your site in a clear and consistent way?
4. Embrace the power of story
This is a modern content
marketing. Taking bits and pieces of your bedrock content and delivering it, so
people not only pay attention; they fall head over heels in love and can’t wait
to share what they’ve learned.
Here’s how it’s done:
i. You build a consistent
narrative, a specific tone, and work daily to …
ii. Tell that story on your
platform. It’s a story crafted to help the reader get past a particular problem.
iii. Be informative, entertaining
and distribute your cohesive storyline across all media.
5. Think like a professor (not like a marketer)
Take
a deep dive into your client’s world and treat them like a hero and realize your blog can be an invaluable resource,
available 24/7 to help them blow
past a problem.
Gini Dietrich is one of the hardest working people I know. She is the lead
blogger at the Public Relations (PR) and marketing blog. She’s also a very
patient teacher.
If you follow her around social media, you’ll soon discover a few
things:
She’s self-effacing, has a great sense of humor, and is extremely helpful when
it comes to dispensing advice.
The
“very helpful” part is a long-term strategy that’s paid off,
but it’s not the
least bit calculated.
So, stop pushing. If you
can’t, it might benefit you to see how this business-minded, but generous blogger
operates.
We can summarize these five practices into five steps as follow:
- Pay Attention.
- Work daily to master the art of framing those points so your desired customer finds them and then comes back for more.
- Really work to connect with your audience.
- Have a firm foundation.
- Embrace the power of story.
- Think like a teacher (professor).
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